News — buying guide
V-Neck vs Crew Neck Sweater: When to Wear Each
The neckline changes the whole look of a sweater. Here's how to choose.
Crew neck: clean and casual
The round crew neckline is timeless and relaxed. It works solo, under jackets, and over collared shirts for a sporty-smart look.
V-neck: sharp and layered
A V-neck frames a shirt collar and tie neatly, making it the more formal, elongating choice. Worn alone, keep the V modest.
Quick guide
Reach for crew necks for everyday minimalism, V-necks when layering over collars or dressing up.
Compare styles across men and women knitwear.
V-neck vs crew neck for men
For...
How to Tell Real Cashmere From Fake
A few quick checks help you spot genuine cashmere before you buy.
Feel and warmth
Real cashmere feels soft but not slippery, and warms quickly in your hand rather than feeling cold and synthetic.
The stretch test
Gently stretch the knit and release. Genuine cashmere springs back; fakes stay stretched or feel limp.
Check the label and price
Look for the fibre content and a believable price. Cashmere that's far too cheap is usually blended or mislabelled.
Pilling
A little pilling is normal for natural cashmere; perfectly smooth, plasticky surfaces often mean synthetic.
Shop our cashmere and pure wool knitwear with clear fibre...
What Is Merino Wool and Why Is It Great for Sweaters?
Merino wool is one of the best fibres for everyday knitwear. Here's what makes it special.
Exceptionally fine and soft
Merino fibres are far finer than regular wool, so they feel soft rather than scratchy against the skin.
Temperature regulating
Merino breathes and wicks moisture, keeping you warm in the cold and comfortable indoors — ideal for layering.
Naturally low-odour
The fibre resists odour, so merino knits stay fresh longer between washes.
Easy to live with
It drapes well, resists wrinkles and holds its shape with simple care.
Explore our wool knitwear across men and women.
Cardigan vs Pullover: How to Choose
Both are wardrobe staples, but they solve different problems. Here's when to reach for each.
Choose a cardigan for flexibility
A cardigan opens at the front, so it's easy to layer, take off and adjust through the day. Great for changing temperatures and office layering.
Choose a pullover for warmth
A closed pullover traps more heat and gives a cleaner, streamlined silhouette — ideal under coats.
Styling notes
Cardigans read relaxed and classic; pullovers and turtlenecks feel sleek and minimal. Neutral colours in either are the most versatile.
Browse cardigans and pullovers to compare.
FAQ
Cardigan...
Best Non-Itchy Sweaters for Sensitive Skin
Scratchy knits put a lot of people off wool — but the right fibres feel soft all day. Here's what to look for.
Choose fine fibres
Itch comes from coarse, thick fibre ends. Fine fibres like cashmere and merino wool bend against the skin instead of prickling.
Mind the gauge and finish
Smooth, tightly knitted fabrics feel gentler than loose, hairy ones. A clean finish reduces surface fuzz.
Layer when needed
A thin cotton or silk base layer under any knit removes contact itch entirely.
Wash softly
A wool-safe conditioner keeps fibres supple and soft over time.
Try our softest cashmere and merino...
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.