News — cashmere
Why Natural Fibres Are Worth It
In a wardrobe full of fast fabrics, natural fibres quietly stand out. Cashmere, wool and other natural materials simply feel better against the skin — and they tend to age with grace rather than falling apart. Here’s why they’re worth choosing.
They feel better to wear
Natural fibres breathe. They help manage warmth and moisture, so a wool or cashmere knit feels comfortable whether you’re indoors, outdoors, or somewhere in between. Synthetics can trap heat and feel clammy; natural fibres tend to feel calm and dry.
They age with grace
Wool is naturally resilient and springs back into shape, while...
Where Does Cashmere Come From? From Grassland to Sweater
If you have ever wrapped yourself in a soft cashmere sweater and wondered where cashmere comes from, the answer begins far from any city — out on wide, windswept grasslands, with a gentle animal and a slow change of season.
Cashmere starts with the cashmere goat
Cashmere is a natural fibre that comes from cashmere goats. To survive cold mountain and plateau winters, these goats grow a fine, downy undercoat beneath their coarser outer hair. It is this soft undercoat — not the rough top layer — that becomes cashmere knitwear.
Because each goat produces only a small amount of...
Cashmere and Wool Gift Guide: Thoughtful Knitwear Gifts
Soft, lasting and always welcome — knitwear makes a gift people actually use. Here's how to choose well.
Safe, loved styles
Neutral crew necks, turtlenecks and cardigans suit almost everyone. Charcoal, camel, navy and cream are easy wins.
Pick the right fibre
Cashmere feels luxurious next to the skin; pure wool offers cosy, durable warmth. Both elevate a simple gift.
Get the size right
If unsure, choose a relaxed style and check the size guide. A classic fit is more forgiving than a slim one.
Add care tips
Include a note on folding and gentle washing so the gift lasts for years.
Find gifts...
How to Tell Real Cashmere From Fake
A few quick checks help you spot genuine cashmere before you buy.
Feel and warmth
Real cashmere feels soft but not slippery, and warms quickly in your hand rather than feeling cold and synthetic.
The stretch test
Gently stretch the knit and release. Genuine cashmere springs back; fakes stay stretched or feel limp.
Check the label and price
Look for the fibre content and a believable price. Cashmere that's far too cheap is usually blended or mislabelled.
Pilling
A little pilling is normal for natural cashmere; perfectly smooth, plasticky surfaces often mean synthetic.
Shop our cashmere and pure wool knitwear with clear fibre...
Cashmere Grades and Ply Explained (Grade A, B, C and 2-Ply)
Not all cashmere is equal. Two factors drive quality: grade (fibre quality) and ply (how yarns are twisted).
Cashmere grades
Grade A is the finest and longest fibre (around 14–15.5 microns, ~36mm long) — softest and most durable. Grade B and C are thicker and shorter, so they feel coarser and pill more easily.
What ply means
Ply is the number of strands twisted into one yarn. Two-ply means two strands twisted together — stronger and more resilient than single-ply. Ply describes construction, not thickness.
How to judge quality
Press the knit and watch it spring back. Quality cashmere recovers quickly, feels soft...