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How to Tell Real Cashmere From Fake
A few quick checks help you spot genuine cashmere before you buy.
Feel and warmth
Real cashmere feels soft but not slippery, and warms quickly in your hand rather than feeling cold and synthetic.
The stretch test
Gently stretch the knit and release. Genuine cashmere springs back; fakes stay stretched or feel limp.
Check the label and price
Look for the fibre content and a believable price. Cashmere that's far too cheap is usually blended or mislabelled.
Pilling
A little pilling is normal for natural cashmere; perfectly smooth, plasticky surfaces often mean synthetic.
Shop our cashmere and pure wool knitwear with clear fibre...
How to Layer Sweaters for Winter
Smart layering keeps you warm without looking bulky. Build it in three steps.
Base layer
Start with something thin and breathable — a fine merino top or cotton tee — to manage moisture.
Mid layer
Add your sweater. A fine-gauge knit or turtleneck layers cleanly; a cardigan adds adjustable warmth.
Outer layer
Finish with a coat that fits over the knit without squeezing. Wool overcoats pair perfectly with knitwear.
Keep proportions clean
Slim under thicker, neutral tones together, and let one textured piece stand out.
Find your layers in pullovers, cardigans and vests.
FAQ
How do...
What Is Merino Wool and Why Is It Great for Sweaters?
Merino wool is one of the best fibres for everyday knitwear. Here's what makes it special.
Exceptionally fine and soft
Merino fibres are far finer than regular wool, so they feel soft rather than scratchy against the skin.
Temperature regulating
Merino breathes and wicks moisture, keeping you warm in the cold and comfortable indoors — ideal for layering.
Naturally low-odour
The fibre resists odour, so merino knits stay fresh longer between washes.
Easy to live with
It drapes well, resists wrinkles and holds its shape with simple care.
Explore our wool knitwear across men and women.
Cardigan vs Pullover: How to Choose
Both are wardrobe staples, but they solve different problems. Here's when to reach for each.
Choose a cardigan for flexibility
A cardigan opens at the front, so it's easy to layer, take off and adjust through the day. Great for changing temperatures and office layering.
Choose a pullover for warmth
A closed pullover traps more heat and gives a cleaner, streamlined silhouette — ideal under coats.
Styling notes
Cardigans read relaxed and classic; pullovers and turtlenecks feel sleek and minimal. Neutral colours in either are the most versatile.
Browse cardigans and pullovers to compare.
FAQ
Cardigan...
Can You Machine Wash Wool Sweaters?
Sometimes — but only carefully. The wrong wash can shrink or felt wool permanently.
Check the label first
Look for a "machine wash wool" or "superwash" note. If it says hand wash or dry clean only, follow it.
If machine washing is allowed
Use the wool/delicate cycle, cold water, a wool-safe detergent and a mesh bag. Skip the spin or keep it very low.
Why heat is the enemy
Heat and agitation make wool scales lock together (felting), which shrinks the knit and can't be reversed.
The safest route
When in doubt, hand wash cool and dry flat. It takes minutes and protects the...
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