News
How to Store Sweaters So They Keep Their Shape
Storing knitwear the right way prevents stretching, creases and moth damage. A few simple habits keep your sweaters looking new.
Always fold, never hang
Hangers pull on the shoulders and stretch the knit. Fold sweaters flat and stack them on a shelf or in a drawer.
Clean before long storage
Wash or air sweaters before storing for the season. Body oils and tiny food traces attract moths.
Protect from moths
Use breathable cotton storage bags and add cedar blocks or lavender sachets. Avoid plastic, which traps moisture.
Give them a rest
Rotate your knits and let them rest a day between wears so the...
What to Wear With a Turtleneck: Outfit Ideas for Men & Women
The turtleneck is one of the most versatile pieces you can own. Here's how to style it from desk to weekend.
Smart-casual
Layer a fine-gauge turtleneck under a blazer with tailored trousers. The clean neckline replaces a shirt and tie for an effortless, modern look.
Weekend casual
Pair it with straight-leg denim and clean sneakers or boots. A neutral turtleneck — charcoal, camel or cream — goes with almost everything.
Layering for cold days
Wear a slim turtleneck under an overcoat or a chunky cardigan. The collar adds warmth without a scarf.
Colours that work
Start with neutrals, then add one rich tone like...
Merino Wool vs Lambswool: What's the Difference?
Merino and lambswool are both prized for soft, warm knitwear — but they aren't the same. Here's how to tell them apart and pick the right one.
What is merino wool?
Merino comes from Merino sheep, known for unusually fine fibres (often 17–24 microns). Finer fibres mean a softer feel against the skin, good breathability and natural temperature regulation — warm in winter, comfortable indoors.
What is lambswool?
Lambswool is the very first shearing of a young lamb, usually before seven months old. That first clip is exceptionally soft and elastic, with a slightly fuller, more matte hand-feel than merino.
How to...
Are Wool Sweaters Itchy? How to Find Soft, Comfortable Knits
Wool's reputation for itchiness puts some people off — but the right wool knit can feel soft and comfortable all day. Here's why itch happens and how to avoid it.
Why some wool itches
Itch usually comes down to fibre thickness. Coarser, thicker fibres have stiffer ends that prickle the skin. Finer wool fibres bend instead of poking, so they feel soft. The knit and finishing matter too.
How to choose soft wool
- Feel before you commit — a quality fine-gauge wool should feel smooth, not scratchy
- Look for soft-handle finishing and a clean surface
- Cashmere blends add...
What to Wear With a Cardigan: Outfit Ideas for Men & Women
A good cardigan is one of the most versatile pieces you can own — it dresses up or down with almost anything. Here are simple ways to wear one.
Smart-casual
Layer a fine-gauge cardigan over a collared shirt with tailored trousers and clean leather shoes. A shawl-collar or button-front knit reads polished without a jacket — ideal for the office or dinner.
Easy weekend
Wear a cardigan open over a plain tee with relaxed trousers or denim. Stick to a calm, tonal palette — cream, grey, navy, camel — for a quiet, put-together look.
Layering for cooler days
A cardigan...