News — knitwear guide
How to Stop Sweaters from Pilling (and Fix It)
Those little balls of fibre — "pills" — form where a knit rubs against itself or your bag, belt or coat. They're normal on natural fibres, and easy to prevent and fix.
Why sweaters pill
Friction lifts and tangles short fibres on the surface. New sweaters often pill a little at first as loose fibres work out, then settle down. High-friction spots — underarms, cuffs, where a bag strap sits — pill most.
How to prevent pilling
- Wash gently and inside out — less friction (see our care guide)
- Avoid rough fabrics rubbing against the knit (velcro,...
Is Cashmere Worth It? An Honest Buyer's Guide
Cashmere has a reputation for luxury — and a price to match. So is it actually worth it? Here's an honest look at what you get, where the value is, and when wool might serve you better.
What makes cashmere special
Cashmere fibres are finer and lighter than most wool, which is why a cashmere sweater feels so soft and weighs so little while still keeping you warm. It drapes beautifully, layers easily, and — cared for well — lasts for many years, often getting softer with age.
Where the cost comes from
Each cashmere goat produces only a small...
How to Choose the Perfect Sweater: A Buyer's Guide
A great sweater is an investment you reach for again and again. Whether you are choosing cashmere or wool, a few simple checks will help you buy something that looks refined and lasts. Here is what to look for.
1. The fibre
Natural fibres — cashmere and wool — breathe, insulate and age beautifully in a way synthetics cannot. Feel the fabric: it should be soft without feeling thin or fuzzy, and spring back when you gently stretch it.
2. Gauge & weight
Gauge is how fine or chunky the knit is. A fine gauge gives a sleek, layerable sweater;...
Wool vs Cashmere: Which Sweater Is Right for You?
Wool and cashmere are both natural, warm and beautiful — but they feel and behave differently. If you are deciding between them, here is a clear, practical comparison to help you choose.
What they are
Wool comes from sheep. It is springy, resilient and naturally insulating, with a fibre that holds its shape well. Cashmere comes from the soft undercoat of cashmere goats. Its fibres are finer and lighter, which is why cashmere feels so soft against the skin.
Warmth
Cashmere is remarkably warm for its weight — lightweight yet insulating, ideal for layering. Wool is also very warm and...
How to Care for Cashmere & Wool Sweaters: A Complete Guide
A fine knit sweater can last for many years — if you treat it well. Cashmere and wool are natural fibres that reward gentle care and punish shortcuts. Here is the simple routine we recommend for keeping your knitwear soft, shapely and pill-free.
Washing: gentler is better
Most cashmere and wool sweaters are best hand-washed in cool water with a small amount of mild or wool-specific detergent. Soak for a few minutes, press the water through the fabric, and avoid wringing or scrubbing — friction is what causes pilling and felting. If you prefer a machine, use the wool or...